IJSSE - International Journal of Social Sciences and Entrepreneurship Upcoming Journals: International Journal of Innovation and Management (IJIM), International Journal of Engineering and Architecture (IJEA) & International Journal of Science and Agriculture | IJAE, IJEF & IJHRP Call for Papers - Forthcoming Issue (Decemer 2014). Submission deadline: 25th December 2014 |

No images

UserInfo


35.153.100.128
United States United States
Your Time

User Statistics Info
IJSSE is one of the leading International Journals by User Statistics!

Login Form



IJSSE Newsletter Form
Full Names *
E-mail Address: *
Country *
PDF Print E-mail

 

ASSESSMENT OF CRITICAL SUCCESS FACTORS OF MOBILE BANKING INNOVATIONS AT COMMERCIAL BANK OF AFRICA AND EQUITY BANK IN KENYA

 

Joy Mudome

Jomo Kenyatta University of Agriculture and Technology, Kenya

 

Geoffrey Gitau Kamau

Kabarak University,Kenya

 

Tobias Mwalili

Jomo Kenyatta University of Agriculture and Technology, Kenya

 

CITATION: Mudome, J., Kamau, G., G. Mwalili, T. (2019) Assessment Of Critical Success Factors Of Mobile Banking Innovations At Commercial Bank Of Africa And Equity Bank In Kenya. International Journal of Economics and Finance. Vol 8. (5) pp 1 – 14.

 

ABSTRACT

 

Mobile banking is beneficial to both banks and customers. It has potential in reducing the banks’ overheads and transaction- related costs. Commercial Bank of Africa (CBA) and Equity bank have emerged as frontrunners in mobile banking in Kenya - achieving huge growth in mobile customer base, mobile loan portfolio, and mobile savings. However, most of the other commercial banks in Kenya have recorded mixed results. Therefore, the purpose of this study was to assess the critical success factors of mobile banking innovations by evaluating the implementation done in the Commercial Bank of Africa and Equity Bank in Kenya. The study was guided by the following specific objectives; to examine the relative advantage of mobile banking application platform in Kenya, to determine the customer service support for the mobile banking innovations platforms in Kenya, to establish the level of observability of the mobile banking innovation of CBA and Equity commercial banks in Kenya and to investigate the extent personal factors affect other critical success factors on the success of mobile money innovation. Data was collected from a sanple of 99 banking customers selected from Kenya’s number one groceries market called Marikiti market in Nairobi where such informal traders are the main target of such mobile banking innovations. The research design was descriptive cross-sectional research design. Data was collected using self-administered questionnaires through the drop and pick method. The findings were: only relative advantage had significant effect on performance of a mobile banking innovation (p=0.030) and R2 0.353. However, the all the independent variables has significant correlation with the dependent variable (p<0.01) such that an increase in technological observability was correlated with an increase in performance of mobile banking innovation and a decrease in Customer Service Support level demand had a correlation with increase in mobile banking innovation performance. Therefore the study recommends that banks need not only enhance the relative advantage of each mobile innovation but they should pay attention to their technological observability and any marked demand for customer service for these were indicators of the performance of the mobile bank innovation.

 

Keywords: mobile bank innovations, relative advantage, customer service support, technological observability

 

Full Text PDF Format

 

 
Banner
Publication Disclaimer: The accountability of the article published in IJSSE journals is entirely of the author(s) concerned and not of the publisher/editor. The view expressed in the articles of any IJSSE journal is those of the contributors, and it does not essentially correspond to the views of the publisher/editor. It is responsibility of the authors to seek copyright clearance for any part of the content of the articles. The publisher/editor of IJSSE journals is not liable for errors or any consequences arising from the exercise of information contained in it.
Free counters!
IJSSE - International Journal of Social Sciences and Entrepreneurship | Copyright 2013 | All Rights Reserved  <