IJSSE - International Journal of Social Sciences and Entrepreneurship Upcoming Journals: International Journal of Innovation and Management (IJIM), International Journal of Engineering and Architecture (IJEA) & International Journal of Science and Agriculture | IJAE, IJEF & IJHRP Call for Papers - Forthcoming Issue (Decemer 2014). Submission deadline: 25th December 2014 |

No images

UserInfo


54.198.212.30
United States United States
Your Time

User Statistics Info
IJSSE is one of the leading International Journals by User Statistics!

Login Form



IJSSE Newsletter Form
Full Names *
E-mail Address: *
Country *
PDF Print E-mail

INFLUENCE OF CHANGE MANAGEMENT STRATEGIES ON PERFORMANCE OF SELECTED MEDIA FIRMS IN KENYA

 

 

Mose Josephat Ratemo

College of Human Resource and Development,

Jomo Kenyatta University of Agriculture and Technology

P. O. Box 62000, 00200 Nairobi, Kenya

Corresponding Author email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Dr. Allan Kihara

College of Human Resource and Development,

Jomo Kenyatta University of Agriculture and Technology

P. O. Box 62000, 00200 Nairobi, Kenya

 

 

CITATION: Ratemo, M., J., & Kihara, A. (2017) Influence of Change Management Strategies On Performance of Selected Media Firms in Kenya. International Journal of Strategic Management. Vol. 6 (9) pp 13 - 31

 

ABSTRACT

 

The operations, structures and performances of traditional, new and converged media formats have been affected by the availability and appropriation of changes in the environment such asdigital technologies. Better change management strategies are needed to cope with the changing environment. The performance of media firms in Kenya was affected as a result of the digital migration which was a major change in the environment. The argument that a change in the environment of operation for instance digital migration affected performance of media firms also raises questions on the level of preparedness as well as change management strategies implemented by the media firms. The current sought to establish the influence of change management strategies adopted by media firms during digital migration on performance.The study specifically sought to establish the influence of empirical-rationalstrategy, normative-reeducative strategy, power-coercive strategy and environmental-adaptive strategy on performance of media firms in Kenya.The target population of the study comprised of 135 employees of standard media group, Nation media group and Royal media servicesin management positions (Head of departments, Managers, assistant managers and supervisors) from all the departments. A multiple linear regression model was used to test the significance of the influence of change management strategies on performance of media firms. The study findings indicated that environmental adaptive strategy, power coercive strategy, normative Reeducative strategy and empirical rational strategy positively and significantly affect organizational performance. The study recommends that media firms can enhance their performance by adapting to the changes in operating environment through implementation of environmental-adaptive strategy, power-coercive strategy, normative re-educative strategies and empirical-rational strategies.

Key Words: Environmental adaptive strategy, Power coercive strategy, Normative Reeducative strategy, Empirical rational strategy, Organizational performance.

 

 

Full Text PDF Format

 

 
Banner
Publication Disclaimer: The accountability of the article published in IJSSE journals is entirely of the author(s) concerned and not of the publisher/editor. The view expressed in the articles of any IJSSE journal is those of the contributors, and it does not essentially correspond to the views of the publisher/editor. It is responsibility of the authors to seek copyright clearance for any part of the content of the articles. The publisher/editor of IJSSE journals is not liable for errors or any consequences arising from the exercise of information contained in it.
Free counters!
IJSSE - International Journal of Social Sciences and Entrepreneurship | Copyright 2013 | All Rights Reserved  <