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CONTRIBUTION OF INTERNAL STAKEHOLDERS ON ADOPTION OF GREEN SUPPLY CHAIN STRATEGY BY MANUFACTURING FIRMS IN KENYA

 

Purity Mukiri Mwirigi
Jomo Kenyatta University of Agriculture and Technology, Kenya.
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Professor Gregory Namusonge
Jomo Kenyatta University of Agriculture and Technology, Kenya.
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Professor Peter Mwita
Jomo Kenyatta University of Agriculture and Technology, Kenya.
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CITATION: Mwirigi, M. P., Namusonge, G., Mwita, P., Contribution of Internal Stakeholders on Adoption of Green Supply Chain Strategy by Manufacturing Firms in Kenya. International Journal of Human Resource and Procurement. Vol. 5 (3). Pp 1-22.

 

ABSTRACT


Green issues are top on the global agenda with governments and corporate setting out to identify ways of addressing the challenge. This paper examines the contribution of internal stakeholders in adoption of green supply chain strategy by manufacturing firms in Kenya. The target population was manufacturing firms registered with Kenya Association of Manufacturers as at 2013. A sample size of eighty drawn from five sectors through multistage approach was used in this study. The data was analyzed using logistic regression approach were five variables were analyzed to assess their contribution towards adoption of green supply chain strategy by manufacturing firms in Kenya. The empirical evidence revealed that internal stakeholders influenced firms desire to adopt the strategy most. The contribution of internal stakeholders to adopt emanates from the owners and top management with minimal pressure coming from the employees.

Key words: Internal stakeholder, drivers, green supply chain strategy

 

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