BUSINESS PLAN FOR EXCEL PUBLISHERS

SUBMITTED BY: BEATRICE W. MWANGI

STELLA W. MAINA

ERIC MWAURA W

IRENE KANYAGO

JUDITH SAWE

SUBMITTED TO: DR. KARANJA NGUGI

EXECUTIVE SUMMARY

Excel Publishers is a publishing firm that aims at providing online knowledge to people both locally and internationally. People have increasingly become busy with tighter schedules at work, family engagements and desire to do more with less time, and therefore online resources come in handy. It is also an opportunity that Excel Publishers consider niche with people becoming increasingly aware of the need to save our environment for sustainable development to support the present and future generations. Now a days people have become busy and do not want to go to the libraries to acquire knowledge by reading hard copy materials but wants to access knowledge through online methods form anywhere and also at any time.

Excel Publishers aims at providing knowledge age economy with information which is easily accessible, easy to store and retrieve and also easy to manage. The firm aims at providing solutions to bulky hard copy reading materials and making it easier by accessing such information on online platforms.

By focusing on its strengths, its key customers, and the underlying values they need, Excel Publishers will increase sales to more than Ksh.10 million in three years, while also improving the gross margin on sales and cash management and working capital.

This business plan leads the way. It renews our vision, mission and strategic focus: adding value to our target market segments, the small business and high-end home office users, in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.

A business plan will help us to:

• clarify our business idea
• spot potential problems
• set out our goals
• measure the progress

We will need a business plan if we want to secure investment or a loan from a bank. It will also help to convince customers, suppliers and potential employees to support us.

Full Text PDF Format