EXECUTIVE SUMMARY

Healthy Fitness Centre will provide health care and body workout service at low cost services to all segments of customer. Owners are experienced and dedicated towards health care services and health care market is on the boom in Nairobi. Our business is based on two simple facts (i) Healthy employees are more productive than chronically ill employees and (ii) It costs less to prevent injuries or illnesses than to treat them after they occur.

At Healthy Fitness Centre, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive--that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive.

By helping employees change their behavior patterns and choose more healthy lifestyles, Healthy Fitness Centre will lower companies' health care expenditures, while raising worker productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker's compensation claims, reduced tardiness, shorter hospital stays.

Kenya’s health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for Healthy Fitness Centre. The Market volume is expected to reach ksh.5 billion by the year 2018.

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