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THE INFLUENCE OF STRATEGIC CHANGE MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE: A CASE OF THE OPERATIONS OF SOFT DRINK INDUSTRIES IN WESTERN KENYA


Stella Moraa Omari

Kisii University, Kenya

Mayaka Rodgers Ateka

Kisii Bottlers, Kenya

Benjamin Nyaboga

Kisii University, Kenya


ABSTRACT

Strategic Change Management has gained tremendous attention in recent years. During the 2000’s there have been extreme changes in the competitive forces in the global and domestic markets. These changes have greatly affected the management of businesses in Kenya. Therefore effective strategic change management has become essential for the survival of any company in Kenya. The study focused on the evaluation of the influence of strategic change management practices on organizational performance. The study looked at the operations of the soft drink industry in western Kenya. The study objectives were to find out the extent to which strategic change management practices are used and to establish the influence of these practices on organizational performance. The study adopted a case study design and the study covered equator Bottlers and Kisii Bottlers all of which operate in the western parts of Kenya. The target population was 132 comprising 13 top managers, 36 middle managers and 83 supervisors from the management of both companies. A census sample designed was used in the study while structured questionnaires were used to collect data. Descriptive statistics mainly the weighted averages and regression analysis were used in data analysis. The findings indicated that executive commitment, continuous planning, goals and policies on change effort and maintaining change teams played a big role in strategic change management practices in the industry.


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