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INFLUENCE OF STRATEGIC DIRECTION ON THE PERFORMANCE OF NON-GOVERNMENTAL ORGANIZATIONS LISTED IN ENVIRONMENTAL CAMPAIGN BY UNITED NATIONS ENVIRONMENTAL PROGRAMME IN KENYA

 

Johnstone Ndunde Mutole

College of Human Resource and Development,

Jomo Kenyatta University of Agriculture and Technology

P. O. Box 62000, 00200 Nairobi, Kenya.

 

Prof. Mike A. Iravo (PhD)

College of Human Resource and Development,

Jomo Kenyatta University of Agriculture and Technology

P. O. Box 62000, 00200 Nairobi, Kenya

 

Dr. Esther Waiganjo (PhD)

College of Human Resource and Development,

Jomo Kenyatta University of Agriculture and Technology

P. O. Box 62000, 00200 Nairobi, Kenya.

 

CITATION: Mutole, J., N., Iravo, M., A., Waiganjo, E. (2018). Influence Of Strategic Direction On The Performance Of Non-Governmental Organizations Listed In Environmental Campaign By United Nations Environmental Programme In Kenya. International Journal of Strategic Management. Vol. 7 (7) pp 1 -21.

ABSTRACT

 

Over the last decade, diverse sustainability concepts at the strategic macro level of leadership such as stakeholder-based leadership ethical leadership sufficiency economy philosophy business practices and the sustainable leadership approach have been proposed. These approaches share similar characteristics, to different degrees, in advocating for effective governance. There is a dearth of research on how these concepts translate to non-profit sector given that the motivation in setting up non-profits is different. This research will delve into this aspect with a specific emphasis on the practices of setting clear a strategic vision, setting strategy and structure, exercising responsibility and accountability to shareholders, delegation and management as well as performance monitoring and their impact on effective management of Non-governmental organizations in Kenya. A cross sectional survey design was be used in this study. The study target population was 26 non-governmental organizations listed in environment campaign by the United Nations in Kenya. The questionnaires were administered through drop and pick method to the respondents targeted. Thereafter the researcher conducted a pilot study of 12 respondents. After the pilot study sufficiently addressed reliability and validity of the study, the researcher embarked on a full study by use of purposeful sampling of the target population. The study used questionnaires to collect data. The study used SPSS for data analysis. The results were presented using tables, charts and graphs. The study recommends that strategic direction influences NGOs performance.

 

Key words: Strategic Direction, Board Governance, NGOs Performance

 

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